Marianne Williamson Launches Bid for DNC Chair: We Need to Understand ‘The Psychological and Emotional Dimensions of Trump’s Appeal’

Two-time presidential candidate Marianne Williamson (D) is looking to infuse the Democratic National Committee with her brand of New Age spirituality as its next chair.

The self-described “inspirational author and lecturer” made the all-caps announcement, “I’M RUNNING FOR DNC CHAIR!” via a video letter posted online on Thursday.

In it, Williamson argued the Party needs to recognize the psychology behind Donald Trump’s appeal to voters if it wants to win in 2026 and 2028.

“President Trump has ushered in an age of political theatre – a collective adrenaline rush that has enabled him to not only move masses of people into his camp but also masses of people away from ours. It does not serve us to underestimate the historic nature of what he has achieved. In fact, it’s important that we recognize the psychological and emotional dimensions of Trump’s appeal,” she wrote. Williamson continued:

My experience of what went wrong has given me insight into what needs doing to make things right. (See my Manifesto for a Renewed Democratic Party.) As Chairwoman, I will work to reinvent the party from the inside out. For if we want a new President in four years, and a new Congress in two, then we must immediately get about the task of creating a new party.

It will be….

• A party that listens more, and makes people feel that their thoughts and feelings are as important as their wallets.
• A party that advocates unequivocally for the working people of the United States.
• A party with the humility to recognize we need to look in the mirror, and be willing to reinvent ourselves.

As DNC Chair, I will not just have a 50-state strategy; I will have a 365 days-of- the-year strategy. We will create ways for the American people to be involved in the political process not only when there’s an election, but all the time. People will know not only what Trump might be doing that transgresses our values, but what Democrats are doing – all around the country – to promote them!

Williamson ran for the Democratic nomination in both 2020 and 2024. She dropped out last February after receiving just two percent of the vote in the South Carolina primary. Williamson then put her name back into contention in July after Joe Biden’s less-than-stellar debate performance.

Reuters reported in November that current DNC Chairman Jaime Harrison was “not expected to seek renomination when the party holds a leadership vote early next year, according to two sources familiar with his thinking.”

Watch the clip above via YouTube and read the entire letter on Williamson’s website.