Netflix to Become Exclusive Home of WWE Monday Night Raw in Massive $5 Billion Deal
Netflix announced on Tuesday it will be the exclusive home of WWE Monday Night Raw starting in 2025. The 10-year deal is worth more than $5 billion.
As part of the deal, Raw will be available on Netflix in the U.S., Canada, U.K., and Latin America. Other countries, according to a statement from the WWE, will be added later. Outside the U.S., Netflix will also be the exclusive home of “all WWE shows and specials.” That includes SmackDown and NXT — the company’s other weekly shows — and pay-per-view events.
“This deal is transformative,” TKO President and COO Mark Shapiro said in the statement. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
As noted by CBNC, the deal is Netflix’s first step into live sports. It will take effect January 2025, bringing Monday Night Raw to approximately 250 million subscribers.
“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” WWE President Nick Khan said. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”
For current Peacock subscribers in the U.S., the NBCU streaming service still has the rights to premium live events like pay-per-views. It’s unknown if Netflix will change its subscription prices as a result of the deal.