‘F*cking Dogsh*t’: G/O Media Editor Tears Into Management Over ‘Embarrassing’ AI-Generated Article ‘Riddled With Basic Errors’
James Whitbrook, the deputy editor of G/O Media’s Gizmodo and its subsection io9, tore into management on Wednesday after the company published a “shoddily written” AI-generated article “riddled with basic errors.”
After it was revealed last week that G/O Media would begin rolling out articles generated by artificial intelligence, GMG Union — which represents many of the news outlets under G/O Media’s banner, including Gizmodo — protested the introduction of “computer-generated garbage” which “erodes trust in us as journalists, damages our brands, and threatens our jobs.”
Despite the protests of the union, however, G/O Media moved forward with its controversial decision this week.
“A Chronological List of Star Wars Movies & TV Shows” by “Gizmodo Bot” appeared on G/O Media’s tech and science news website on Wednesday, only to be swiftly ridiculed by social media users for messing up the chronological order of the franchise.
In a Twitter post, the deputy editor of the site revealed he had only been “informed approximately 10 minutes” before the article went live and that “no one at io9 played a part in its editing or publication.” In his own “personal comment,” Whitbrook added, “It’s fucking dogshit.”
Whitbrook also published the letter he sent to the management of G/O Media, which read:
For 15 years, io9 has grown an audience that demands quality coverage of genre entertainment, from critical analysis, to insightful explainers, to accurate news and industry-shaping investigative reporting. These readers have grown io9 into one of the best performing desks at Gizmodo, G/O Media’s flagship site in terms of traffic, and they have done so by rigorously holding this team and the colleagues that came before us to a standard of expertise and accuracy that we have been proud to achieve. The article published on io9 today rejects the very standards this team holds itself to on a daily basis as critics and as reporters. It is shoddily written, it is riddled with basic errors; in closing the comments section off, it denies our readers, the lifeblood of this network, the chance to publicly hold us accountable, and to call this work exactly what it is: embarrassing, unpublishable, disrespectful of both the audience and the people who work here, and a blow to our authority and integrity. It is shameful that this work has been put to our audience and to our peers in the industry as a window to G/O’s future, and it is shameful that we as a team have had to spend an egregious amount of time away from our actual work to make it clear to you the unacceptable errors made in publishing this piece.
On Wednesday, GMG Union also hit out against G/O Media’s decision to move forward with AI-generated content, calling the decision “unethical and unacceptable.”
https://twitter.com/gmgunion/status/1676705007201075201
“If you see a byline ending in ‘Bot,’ don’t click it,” the union warned, before singling out G/O Media CEO Jim Spanfeller, Editorial Director Merrill Brown, and Deputy Editorial Director Lea Goldman as the executives responsible for the shift towards AI-generated content.
